Meaningful Travel with Colombia
Tourism Cares 2021 Global Meaningful Travel Summit
From November 7–11, 2021, tour operators, travel media, and select suppliers, including airlines and insurance providers, spent four days in Colombia exploring unique offerings designed to inspire them to integrate local social enterprises and impact experiences into their tourism products. The Meaningful Travel Summit with Colombia emphasized increasing the positive social, economic, and environmental impacts of tourism. Learn more about this program below!
Upon arriving in Medellín, industry professionals engaged with social enterprises highlighted on the Meaningful Travel Map of Colombia, such as Sonbatá, an Afro-Colombian artistic collective blending hip-hop with Colombian rhythms, and Mezzón de la 55, a renowned local restaurant led by Esperanza Murillo.
By selecting destinations developed by and for the community, participants supported economic opportunities for social enterprises addressing social and environmental challenges. Enterprises like Unión Latina, Corporación Mangle, and Coojardicom welcomed visitors, offering regenerative narratives that challenged stereotypes and empowered communities to share their histories while envisioning their futures.
These high-quality tours were curated to meet the expectations of modern experiential travelers while advancing sustainability strategies. They integrated initiatives to tackle local challenges within the tourism value chain, creating a meaningful intersection between traveler experiences and community impact.
Meaningful Travel Map
Now that the Meaningful Travel Summit in Colombia has come to a close, we will continue to come together as travel professionals, tour operators, and travel industry leaders to actualize the power of travel to leave a positive footprint, reinvigorate economies, and return to real human community-based connections through the Meaningful Travel Map. In every corner of the world, there are amazing impact entrepreneurs and local community leaders wanting to partner with the tourism industry. The Meaningful Travel Map gives tour operators and advisors access to connect their travelers with unique and positive travel opportunities every day.
Our Top Three Takeaways From the Program:
All tourism is community tourism. It is first and foremost about relationship-building and not simply transactional, so we must give communities a voice and ask how they want tourism to work in their homes.
The travel experience becomes more beneficial for locals and visitors when destination stakeholders - both in the public and private sector - build partnerships with intention.
Working with local leaders and forging unlikely partnerships can create social transformation and a prosperous business.
Meaningful Experiences of Colombia
At the Meaningful Travel Summit, more than 30 travel professionals got to experience tourist destinations and begin building a connection between the world and communities thriving for social change. While there is an endless amount of local entrepreneurs, our visitors only got to enjoy a handful of the stories and experiences Colombia has to share with us- a few of them are highlighted here. Beyond this list, the Meaningful Travel Map of Colombia connects us with more local entrepreneurs.
Moravia Tours: A woman-led community-based tourism initiative that has involved multiple stakeholders in the community to engage them in tourism activities.
La Cocina Movil: Woman-led project that aims to help mothers provide affordable and healthy food for their families. They have educational programs to teach mothers how to use more vegetables and less junk food in their daily diet.
Coojardicom: Woman-led social enterprise that manages a local greenhouse and provides gardening and landscaping services. They generate dignified income opportunities for mothers and use the work as part of the healing process.
Corporacion Mangle: A cultural and educational initiative created by young leaders of Moravia that uses capoeira to foster critical thinking, values and life skills in vulnerable communities.
Sonbata: Af ro-colombian artistic collective that combines hip-hop and autochthonous Colombian rhythms to make music a vehicle for identity and resistance. They work with children and youth mostly f rom Comuna 13 and use art as a tool for expanding the personal development alternatives of underserved populations.
Barrio Comparsa: Created by 4 victims of the conflict, this organization’s goal has been erasing the invisible borders created in part because of the drug trade in Medellin’s periferic neighborhoods. With parades and theater, they create moments of katharsis and social integration.
Union Latina: Art academy in which music, theater and dance are taught, specializing in salsa, tango and urban rhythms. They open the doors of the academy to children and youth who want to rewrite their life story and become professional dancers and social leaders.
Mezzon de la 55: Esperanza Murillo started off working as a housekeeper. Then, she started selling empanadas on the street and now her restaurant has become a local landmark for comfort food with the characteristic tastes of the Chocó fusioned with the local cuisine. This restaurant serves it’s community by providing great quality food for small portions at an affordable price, helping single mothers with long working hours to provide quality food for their children.
Berracas: Berracas is a Colombian expression to describe OK a courageous and skillful woman. That’s the spirit that Paola Rivas impints in her social enterprise. Through training in gastronomy and creating job opportunities, Berracas empowers women in underserved communities to gain economic self-sufficiency and empowerment to improve their life situation.
Embera Bead Project: Handmade Artisan Jewelry that gives back! All profits go to provide humanitarian relief for Embera families in need in the city. Embera provides workshops, trainings, food relief packets, nutritional supplements, and much more.
UVA El Tesoro: One of Medellin’s achievements has been the transformation of public space as part of its social urbanism strategy. The location of this dinner event is one of the 18 UVAs which are active inf rastructure of Medellin’s water supply service that were recently adapted to serve a double purpose. They became parks and community centers located on the surrounding mountains of the valley of Medellin.
Café Urbania: Urbania focuses on contributing to the social welfare of the 250 families in which they work through specialty coffee projects, building value together. Their objective is to commercialize high-quality coffees produced by communities in a state of vulnerability, compensating them with prices much higher than those of the market. Urbania works on projects with coffee growers who are victims of the conflict and with communities that are restoring illicit coffee crops.
Additional Resources
Take a deeper dive and gain a wider perspective of the amazing work that social enterprises and event partners in Colombia are doing. Scan the QR codes with your smartphone or click on the click and enjoy your journey!
6 Tourism Regions of Colombia: 6 tourism regions that invite you to explore our biodiversity, culture, archeology, communities, authenticity, sustainability, our legacy. Colombia is ready to welcome you with the warmth of its people. Welcome to Colombia, the most welcoming place on Earth! Explore more at: https://www.youtube.com/watch?v=tu5Fu7ZFats
The Birders: The Birders, a documentary film on Colombian bird diversity and birdwatching presented by ProColombia, with support of FONTUR and directed by Gregg Bleakney. Explore more at: https://www.youtube.com/watch?v=T-jn1_thxK8
Sounds of Colombia: Built in collaboration with musician Gregorio Uribe, Sounds of Colombia is a set of experiences that allows a deep immersion into the roots of Colombian music, highlighting the natural and cultural diversity of the land of the thousand rhythms. Explore more at: https://youtube.com/watch?v=fQd7i27h0_E&feature=share
IMPULSE TRAVEL: Make Tours Not War: Impulse started as a local operator of tours and activities and we haven’t lost that spirit and that connection with the ground operations. Through Impulse Travel, we connect with independent travelers f rom all over the world who want to book small-group local experiences with our unique twist. Explore more at: https://youtu.be/VD5gFLVRT38
Tourism Cares with Colombia Press Release and Social Links
From landfill to the city’s largest garden, Moravia, a vibrant and resilient neighborhood in Medellin is home to impressive social projects that improve quality of life for the residents there. We are changed through travel - and, in turn, we can change the world through travel. #TourismCares when we choose to support communities like Moravia, and invite travelers to experience the country from a local and authentic perspective.
Our partners at the Tourism Cares Meaningful Travel Summit in Colombia are experiencing the urban beauty of Moravia as we learn how to fuel social transformation, economic sustainability, and help preserve culture and peace through tourism. Check out more about this Urban Garden and how you can catalyze meaningful travel by using the Meaningful Travel Map of Colombia.
Engage with the Colombia Meaningful Travel Summit and stories of impact on social media.
The musicians, artists, and dancers of Comuna 13 are the heart of the social transformation and resilience in Medellín. The Afro Tour in Comuna 13 shares its history through impressive artists who are leading impactful projects that have brought to life Colombia’s most feared district.
A wonderful group of members, partners, sponsors, and media members are in Colombia to participate in Tourism Cares with Colombia. They will get to experience first hand the type of activities that have helped this community evolve (and we’ll share the pics and videos with you!). You can check out the Meaningful Travel Map of Colombia to learn more, and bring more travelers to sustainable experiences like Afro Tour.
Official Program Video
Apply to Become The Next Meaningful Summit Destination
Learn more about becoming a summit host here and email Jessica Flores at Jessica.Flores@tourismcares.org to apply!
Meaningful Travel Summits
Not only does Tourism Cares have a long legacy of bringing our industry together but mobilizing it to create change. What started with volunteer efforts largely in the United States has grown into global investment in social and environmental impact organizations that create lasting change for communities around the world. Nearly 20 years of meaningful travel history: https://www.tourismcares.org/meaningful-travel-summit-history.
OUR SPONSORS
In 2020, Tourism Cares supported local communities in Colombia by providing a $10,000 grant to IMPULSE Travel for their #BEACHANGEMAKER campaign.
Banner images provided by IMPULSE Travel
SPOTLIGHT: THE PEOPLE + PLACES OF TOURISM CARES
Afro Tour in Comuna 13 | Virtual Meaningful Travel Summit 2020
A featured experience in our social enterprise connector, Afro Tour in Comuna 13 is powered by IMPULSE Travel, a Colombian tour operator that offers tours with a positive impact on travelers and locals. Comuna 13 has become an icon of social transformation and resilience, and through this experience, travelers three of the most important neighborhoods within the Comuna and learn about its history through impressive artists who are leading impactful projects that managed to transform Colombia’s most feared district.