Recent Webinar
Understanding & Implementing Nature Positive Tourism
Led by Tourism Cares and ANIMONDIAL, this engaging webinar introduces the concept of Nature Positive Tourism and how the travel industry can play a leading role in global nature protection and restoration. As more governments require disclosures on nature-related risks and impacts, and the demand for sustainable tourism continues to grow, this session will equip you with actionable insights to help you align your business, while providing insights into how travel companies and professionals can become a “guardian of nature.” Explore practical strategies and real-world examples of how travel businesses can reduce their environmental footprint, restore ecosystems, and contribute to a thriving planet.
Previous Webinars
An Introduction to Creating a Sustainability Strategy
Tourism Cares and the United States Tour Operators Association (USTOA) discuss the organizations’ new Sample Sustainability Strategy. This practical, industry-first guide empowers tour operators and travel professionals to integrate sustainable tourism into every aspect of their operations. Available to Tourism Cares and USTOA members, this new framework offers step-by-step strategies, actionable resources, and best practices for creating a sustainable tourism plan.
Meaningful Travel Spotlight: Inspiration and Insight from Communities Generating Positive Impact in Panama
Hosted by Tourism Cares and Visit Panama, this webinar dives into Panama's sustainable tourism offerings and highlights the impact partners featured on the Meaningful Travel Map of Panama. Panama is the latest host of the Tourism Cares Global Meaningful Travel Summit, and this webinar features Panamanian changemakers and destination experts who provide insights on how to create more enriching and responsible travel experiences in Panama.
Meaningful Travel Spotlight: How Mato Grosso do Sul's Sustainable Offerings Can Benefit Clients and Communities
Join Tourism Cares for an exciting exploration of Mato Grosso do Sul, a biodiverse treasure in Brazil’s Central Western region. Meet the local changemakers who are using tourism to drive social, environmental, and economic impact for their communities. Discover how sustainable tourism can be leveraged for tourism expansion in the region by hearing directly from the people who are benefiting from these initiatives.
Places to Love: A Community Tourism Chat with Samantha Brown and JoAnna Haugen
Join award-winning travel writers Samantha Brown and JoAnna Haugen, along with Tourism Cares’ Chief Impact Officer Paula Vlamings for a virtual fireside chat as they discuss the importance of community-based tourism and share personal stories of how they’ve seen travel positively – and sometimes negatively – impact locals. Learn how to better infuse sustainable storytelling into your operations that will inspire your customers and benefit the places that you serve.
Meaningful Marketing - How to Holistically Infuse Sustainability into Destination Marketing to Ensure Communities Thrive
Destinations are now at a critical juncture where sustainable tourism practices are not just desirable to travelers but are imperative to ensuring their local communities thrive – today and into the future. Learn how to go beyond the “green” side of sustainability to build a destination marketing plan that is beneficial to your community’s economic, social, and environmental well-being.
Meaningful Travel Spotlight: Sustainable Scotland Product Showcase
Hosted by Tourism Cares and VisitScotland, hear directly from Scottish suppliers who have developed unique and meaningful experiences for the travel trade. From Scottish charities to family-run businesses to a UNESCO-accredited site, dive into what makes up a “meaningful travel experience” and help your clients form deeper connections with Scotland’s people and places while enabling tourism to be a real force for good.
Climate Justice in Tourism: An Introductory Guide
Hosted in partnership with The Travel Foundation, Tourism Cares, CREST, the University of Waterloo, and Cuidadores de Destinos, this webinar discussed the findings from a new joint report, "Climate Justice in Tourism: An Introductory Guide." The webinar kicked off a much-needed discussion about how the travel industry needs to urgently coordinate resources and allyship for communities most at risk from climate change, particularly those who rely heavily on tourism.
The Adventure Travel Trade Association and Tourism Cares Present: Jordan, Up Close & Personal.
Hear from ATTA’s CEO Shannon Stowell, Tourism Cares’ CEO Greg Takehara, and others, along with moderator Travel Weekly’s Arnie Weissmann, as they share stories of Jordan’s innovation, resilience, and meaningful experiences while answering questions about traveling to this important area within the Middle East.
Building a Meaningful Supply Chain
Watch the second installment of the USTOA’s Sustainability is Responsibility (SIR) education series in partnership with Tourism Cares. This free webinar explores how tourism companies are integrating social enterprises, community-based tourism, and other impact partners to create sustainable supply chains that directly benefit host communities, protect cultural and environmental assets, and connect guests with destinations in a deeper way.
SPOTLIGHT: THE PEOPLE + PLACES OF TOURISM CARES
Squamish Lil’wat Cultural Centre | Tourism Cares Grantee
Squamish Lil’wat Cultural Centre was provided support on behalf of Globus Family of Brands to support ongoing mentorship, build capacity and foster resiliency for Indigenous community members through meaningful employment. The grant funds will also be used to develop a new guided tour called ANCIENT MEDICINES, enriching and connecting the cultural identity of the Indigenous Youth Ambassadors and Cultural Ambassadors the Centre works with.