Meaningful Travel Training

Tourism Cares aims to meet members wherever they are on their sustainability journey, with the end goal of creating a more meaningful and impactful travel industry. Drawing on nearly two decades of mission-driven work and research, our Meaningful Travel Training courses are crafted to enhance your sustainability knowledge and practices in travel, empowering you to make a positive difference.

Marketing Your Sustainability Journey

Learn how to market your sustainability journey! This module is designed for those shaping their company's sustainability narrative, but its insights benefit all sectors of the travel industry. Whether you're customer-facing or passionate about storytelling, this session will empower you to make a lasting impact.


✓ Tell your story more impactfully
✓ Enhance your brand reputation
✓ Deepen customer engagement
Working with Indigenous Communities

This course explores how tourism can responsibly engage with Indigenous communities, emphasizing the importance of cultural sensitivity and collaboration. This module provides insights and best practices for developing meaningful Indigenous tourism experiences that honor and empower Indigenous cultures while educating travelers.


✓ Build positive partnerships with Indigenous communities
✓ Discover best practices for Indigenous Tourism
✓ Empower Indigenous communities and educate travelelers
Group hiking in the forest
Introduction to Disability Inclusion & Accessibility in Hospitality

In this course, we delve into the critical topic of accessibility in the travel industry. We'll explore the significance of creating inclusive environments for travelers with disabilities and provide insights into how you can enhance your services to cater to diverse needs. Join us as we discuss the principles of disability inclusion and accessibility, and learn how you can contribute to a more inclusive world through thoughtful and proactive measures.


✓ Discover the importance of accessibility and inclusion
✓ Explore how you can contribute to a more accessible world
✓ Learn how to enhance your communications and products
Stewarding Destinations into a Meaningful Future

Discover the essential principles of preserving and enhancing the health of travel destinations, ensuring that they thrive for both current and future generations. This course will guide you through actionable projects and resources to help you shift from a profit-driven tourism model to one that prioritizes the well-being of local communities and environments, creating transformative experiences for travelers.


✓ Discover how to align economic growth with sustainability
✓ Access valuable resources and tools
✓ Learn to enhance the well-being of local communities
An Introduction to Climate Justice

This course addresses the critical challenges climate change presents to the travel industry, focusing on the unequal impact on marginalized communities and the industry's role in adopting equitable solutions that address both environmental and social disparities.


✓ Understand what climate justice means
✓ Discover sustainable solutions
✓ Explore how to integrate climate action with social justice
A Travel Advisor's Guide to Meaningful Travel

What does sustainability mean, and why should it matter to you as a travel advisor? This short course will explain the basics of sustainability, its importance, and how to communicate it to your clients. As travelers seek more meaningful and eco-friendly experiences, we'll help you confidently meet their expectations and create impactful journeys.


✓ Discover what sustainability means in the travel industry
✓ Learn how to confidently discuss sustainability with clients
✓ Gain the tools to offer and promote sustainable travel

Tourism Cares members represent more than 160 companies in the travel + tourism industry, serving millions of travelers every year.

 SPOTLIGHT: PEOPLE + PLACES OF TOURISM CARES

Vital Ground Foundation | Tourism Cares Grantee

Through our partnership with Globus Family of Brands, funding will support permanent protection of 10 acres adjacent to Glacier National Park in an area of high priority grizzly bear habitat. More than 3 million visitors traveled to Glacier in 2019, many of them passing through the now protected area to hike, float, fish or view wildlife, making conservation projects like Glacier Gateway and waterway protections critical in protecting and conserving natural ecosystems.