Welcome to the Meaningful Travel Map

Welcome Impact Partners! The Tourism Cares Meaningful Travel Map is a tool that directly connects the travel trade and sustainably-minded visitors with authentic, community-led enterprises, products, services, accommodations and tours. Impact partners featured on the Meaningful Travel Map will be able to:

• Amplify their product, service, tour, or experience to the travel trade, including tour operators, travel advisors and media

• Gain economic benefits from tourism by connecting with an expanded network of potential visitors

• Create greater impact in their communities through diversified revenue streams

• Increase their market share of the growing global demand for sustainable travel experiences

• Belong to a global network of like-minded businesses and organizations focused on creating social and environmental impacts within their communities

There is no cost to our Impact Partners to participate.

What is Meaningful Travel?

Meaningful travel ensures direct benefits for host communities, protects cultural and environmental assets, and connects guests with destinations in a deeper way. By becoming part of the meaningful travel movement, you will help create a unified industry that serves people and places in an equitable and sustainable manner.

Who is Tourism Cares?

Tourism Cares is a 501(c)(3) global non-profit dedicated to advancing sustainability in the tourism industry. Founded in 2003, Tourism Cares works to unite the travel industry and serve as a catalyst for positive social, environmental and economic impact for the people and places of travel.

The newly launched Tourism Cares Meaningful Travel Map is a way to highlight vetted, sustainable experiences and directly connect them with the travel trade. By becoming a map Impact Partner, you are surrounding your organization with 160+ like-minded businesses who share a common goal of creating positive social, environmental and economic impact for the people and places of travel.

Who is Using the Map?

Tourism Cares is an industry facing organization, with a community representing small and large global companies from all sectors of travel and tourism. The primary audience for the Meaningful Travel Map are buyers - specifically product developers, travel advisors or anyone who builds travel itineraries for guests.

But of course, the Map is not limited to buyers only. We hope that suppliers - hotels, attractions, transportation companies, trade media, tech companies, etc. - will use the map to form partnerships for their businesses and include more impact partners within their supply chain.

Users of the Map have the potential to drive traffic to these places, expanding the marketing reach of featured map partners to a global audience!

How to Join the Meaningful Travel Map

• Organizations and businesses seeking to be included on the Tourism Cares Meaningful Travel Map should review the Meaningful Travel Map criteria to see if they qualify for the map. *Note: Individual businesses/organizations are free to join the map or may work with their local Destination Marketing Organization (DMO) to create a larger destination map.

• If you believe your organization qualifies, fill out a map inquiry form.

• A representative from Tourism Cares will follow up with you directly and conduct an onboarding process, including developing a free profile for the Meaningful Travel Map.

• Once you are “live” on the map, you will receive quarterly updates from Tourism Cares.