Join the Future of Tourism Coalition

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Tourism Cares is proud to be a founding organization of the Future of Tourism Coalition, alongside five other leading NGOs.

As world tourism begins recovering from the coronavirus crisis, the Future of Tourism Coalition shares a global mission: to place destination needs at the center of tourism’s new future.

We invite you to be a part of this movement.

Decades of unfettered growth in travel have put the world’s treasured places at risk – environmentally, culturally, socially, and financially. Now the tourism industry faces a precarious and uncertain future. The Coalition is calling upon travel companies, destinations and other tourism stakeholders to support this commitment by signing on to the Guiding Principles as a Signatory.

Since our launch, nearly 550 signatories have committed to the Guiding Principles. We then underwent a listening and reflection phase with global partners to develop our mission, strategy, and ambitious 3 – 5 year goals, which include:

  • Rebalance the tourism model to benefit people, places, the planet, and our industry.

  • Catalyze and amplify a multisector community to implement the new tourism model.

  • Maximize Coalition members’ individual and collective potential, impact, and fundraising.

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This link will lead off to the Future of Tourism website


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