Meaningful Travel Roadshow
Tourism Cares is “Hitting the Road” in 2025!
The Tourism Cares 2025 Meaningful Travel Roadshow is a series of programs designed to broaden the industry’s understanding of sustainable tourism through events held across three North American locations. We’ll be headed to three cities that are at the forefront of sustainable and meaningful travel while fostering connections between local organizations and tourism professionals. By bridging these communities with industry leaders, the Roadshow aims to empower travel professionals to make smarter, more sustainable decisions that support the evolving travel landscape.
Join us for the whole series, come to some, or make a splash at just one!
Location/Date: TBD
Location/Date: TBD
Location/Date: TBD
Each Roadshow stop offers a full day packed with actionable learning sessions, hands-on experiences, and cross-sector networking opportunities designed to inspire and add more tools to your sustainable tourism toolkit. Engage in interactive workshops, explore local communities through immersive tours and visits, and participate in hands-on activities that connect theory to real-world impact. The day includes discussion and the opportunity to make personal commitments, where you'll turn insights into action and leave with concrete steps to drive lasting change in your business and beyond.
Stay Informed About the Roadshow!
Registration will open in January 2025. Click the button below to sign up to receive the latest news and updates regarding Tourism Cares’ 2025 Meaningful Travel Roadshow
Attendance & Cost
The Roadshow is an intimate event of 50-75 attendees and open to travel professionals across all sectors.
$169 for Tourism Cares members
$199 for non-members
Sponsorship Information
Whether you're looking to sponsor the entire series or focus on a specific city, the Tourism Cares Meaningful Travel Roadshow offers a unique chance to make a significant impact, foster valuable relationships, and elevate your brand’s presence within the travel industry.
All sponsors receive the full Base Benefits Package, which includes:
Complimentary registrations to attend (based on level)
Listing in press release and media communications
Individual attendee recognition as a sponsor on-site
Logo/listing recognition on-site at the program, Tourism Cares website, event app and event communications
*If you are interested in sponsorship, click below or email carrie.hodgen@tourismcares.org
Roadshow Stop Sample Schedule*
Morning (9:30 a.m. - 12:30 p.m.)
Welcome & Education Sessions
Kick off the day with a welcome coffee, followed by engaging education sessions and workshops designed to inspire and inform. Wrap up the morning with a networking lunch, offering a chance to connect with peers and local changemakers.
Afternoon (1 p.m. - 4:30 p.m.)
Experiences / Tours / Activities
Attendees will have the opportunity to immerse themselves in local culture through curated experiences and activities that showcase the area's unique cultural heritage, sustainable practices, and local leaders.
Early Evening (4:30 p.m. - 6 p.m.)
Networking Reception
Attendees will enjoy a networking reception featuring locally-sourced food and drink, celebrating the destination’s flavors and providing an opportunity to connect with local changemakers and industry leaders.
*Subject to change
SPOTLIGHT: THE PEOPLE + PLACES OF TOURISM CARES
Squamish Lil’wat Cultural Centre | Tourism Cares Grantee
Squamish Lil’wat Cultural Centre was provided support on behalf of Globus Family of Brands to support ongoing mentorship, build capacity and foster resiliency for Indigenous community members through meaningful employment. The grant funds will also be used to develop a new guided tour called ANCIENT MEDICINES, enriching and connecting the cultural identity of the Indigenous Youth Ambassadors and Cultural Ambassadors the Centre works with.