Sample Sustainability Strategy

A Tour Operator Tool Developed by Tourism Cares and USTOA

Tourism Cares and the United States Tour Operators Association (USTOA) present the Sample Sustainability Strategy, a practical, industry-first guide designed to empower tour operators to embed sustainability into every level of their operations. Created with the modern tour operator in mind, this framework provides step-by-step strategies, actionable resources, and best practices to inspire measurable impact and long-term resilience in the travel industry. Note: These resources are only available to Tourism Cares and USTOA members.

Use the links below to review resources, sample plans, and other tools that will help you craft your sustainability strategy. If you are unable to access any of the links, please contact Lauren Tilton, Community Engagement Manager, at Lauren.Tilton@tourismcares.org.

Resource Links

Click on any of the buttons below to quickly access examples and resources related to each topic.

More Resources:

Visit the Tourism Cares LEARN page for additional resources including:

  • Training + Best Practices

  • Webinars

  • Sustainability Consultations

  • Sustainability Working Groups

Questions?

Contact your membership contact: Lauren Tilton, Community Engagement Manager

Webpage cover photo courtesy of Visit Scotland

 SPOTLIGHT: PEOPLE + PLACES OF TOURISM CARES

Vital Ground Foundation | Tourism Cares Grantee

Through our partnership with Globus Family of Brands, funding will support permanent protection of 10 acres adjacent to Glacier National Park in an area of high priority grizzly bear habitat. More than 3 million visitors traveled to Glacier in 2019, many of them passing through the now protected area to hike, float, fish or view wildlife, making conservation projects like Glacier Gateway and waterway protections critical in protecting and conserving natural ecosystems.