How B Corps Are Transforming Travel into a Force for Good
March is B Corp Month, a time to celebrate businesses that balance profit with purpose, using their power to benefit people and the planet. At Tourism Cares, we are proud to have numerous B Corp organizations within our member community and host several B Corp Impact Partners on our Meaningful Travel Map, all of which help shape a more sustainable and inclusive travel industry.
What is the Definition of a B Corp?
B Corporations (or B Corps) meet the highest standards of social and environmental performance, transparency, and accountability. All B Corps must undergo a rigorous certification process, beginning with the B Impact Assessment. This detailed evaluation measures a company’s impact on its workers, community, environment, and customers, helping businesses identify areas for improvement while ensuring accountability and transparency. Companies must then take steps to enhance their impact and meet the B Corp’s high standards, ensuring that certified businesses truly embody a commitment to using business as a force for good.
B Corp Examples in Travel
Want to know how you can engage with a B Corp company in the travel industry? Here is a list of B Corps featured on Tourism Cares’ Meaningful Travel Map or part of Tourism Cares’ member network.
A tour guide from Mercat Tours leads a historical walking tour.
Mercat Tours (Edinburgh, Scotland)
Mercat Tours is dedicated to bringing Edinburgh’s history to life through immersive storytelling that connects people, places, and the past. As the first and only exclusive visitor attraction in the UK to achieve B Corp certification, Mercat Tours upholds The Mercat Deal, a commitment to making a positive impact on both visitors and the local community.
Diversity, equity, and inclusion are central to Mercat Tours' operations, shaping team culture, visitor experiences, and historical narratives. The company collaborates with leading Edinburgh attractions to provide walking tours for vulnerable communities, ensuring greater accessibility to culture and heritage.
A visitor enjoys the zipline at Skyline Eco Adventures in Maui, Hawai’i.
Skyline Eco Adventures (Maui, Hawai’i)
Skyline Eco Adventures, a leader in sustainable adventure tourism, offers zipline experiences and guided tours that connect visitors to Hawai’i’s natural beauty. As a Certified B Corp, Skyline and its conservation initiative are committed to conservation and community impact—planting over 20,000 native trees, hosting hundreds of reforestation and ocean cleanup events, and contributing over $1.8 million to local initiatives since 2002.
From carbon reduction to waste management, Skyline integrates sustainability into every aspect of its operations, proving that adventure tourism can be a powerful force for environmental and social good.
The Oaklandish storefront in Oakland, California.
Oaklandish (Oakland, California)
Founded in 2000 as a public art project, Oaklandish is a Certified B Corp that celebrates Oakland’s culture, history, and people through locally inspired apparel and community-driven initiatives. More than a clothing brand, Oaklandish reinvests in the city by creating meaningful jobs and donating at least 2% of its revenue annually to local nonprofits and community partners. Committed to sustainability, social equity, and civic pride, the company actively supports economic empowerment and grassroots initiatives. Every purchase directly contributes to Oakland’s people, economy, and identity—helping to sustain the city’s legacy of resilience and creativity.
An Intrepid guide leading a group through Petra. Photo Credit: https://www.intrepidtravel.com/adventures/30-travel-stories/
Intrepid Travel (Worldwide)
Intrepid Travel is the world’s largest adventure travel B Corp, proving that tourism can be both responsible and impactful. Committed to using travel as a force for good, Intrepid became a B Corp to hold itself accountable for its social and environmental impact—ensuring transparency, ethical business practices, and a commitment to sustainability.
From achieving carbon neutrality in 2010 to investing in local communities and advocating for climate action, Intrepid continuously pushes the boundaries of responsible tourism. By prioritizing small-group, locally-led experiences, they create meaningful connections while minimizing their footprint.
Bonus: The Guardian US
B Corps span across diverse industries, proving that any business can drive positive change—including media. A standout example is The Guardian US, the first major news organization to earn B Corp certification, demonstrating that journalism can uphold the highest standards of social and environmental responsibility.
As a Tourism Cares member, The Guardian US is redefining the media’s role in sustainability and accountability. Driven by the urgency of the climate crisis and a commitment to integrity, it became a B Corp to hold itself accountable for its environmental impact, labor practices, and governance. With a pledge to reach net-zero emissions by 2030, Guardian US actively reduces its carbon footprint and invests in sustainable business practices.
Supporting B Corps in Travel
These B Corps exemplify the power of tourism as a force for good, proving that travel can be both transformative and regenerative. We encourage travelers and industry leaders to support businesses that prioritize people and the planet–not just during B Corp month, but year-round. B Corps are driving change across the tourism industry, uniting under initiatives like B Tourism, a global community of travel-related B Corps committed to responsible business practices and sustainable tourism. To explore more travel companies dedicated to using business as a force for good, visit the B Tourism Directory: B Tourism Directory.
By choosing B Corps, we help create a more sustainable and inclusive tourism industry—one that protects natural and cultural resources while uplifting local communities. Find more B Corp companies on Tourism Cares’ Meaningful Travel Map and explore how businesses can collaborate to build a more sustainable future for tourism.